Company:
bld.ai
Year:
2025
Duration:
2 Months
Overview & Role
As Lead Product Designer, I transformed bld.ai’s internal operations tool, Flow, into a unified, agentic public platform for clients and partners. I merged the marketing site with this intelligent system, designing a seamless UX that supports everything from building proposals to forming teams and managing entire projects—all through AI-powered agents.
Problem
bld.ai’s operations lived in fragmented, internal tools, making it difficult for clients and partners to engage directly. There was no unified public experience for discovery, proposals, vendor sourcing, team formation, or project execution—slowing down growth and reducing clarity across users.
Solution
To solve this, I designed a user-centric experience that prioritizes personalized content, easy navigation, and seamless interaction. The app leverages smart algorithms to recommend content based on user preferences, fostering genuine connections. A clean, modern interface ensures a smooth experience, while interactive features encourage users to engage and stay connected, solving the initial problem of relevance and usability.
