Company:
Stanton Advisory Group
Year:
2024
Overview & Role
I led strategy, design, and content for Stanton Advisory Group’s website, creating a more authentic and approachable online presence. From defining the brand voice to shaping the user experience and curating imagery, my focus was on making the site clear, warm, and aligned with how Stanton works with real clients. This project reflects my ability to connect brand and design in ways that feel personal, cohesive, and easy to engage with.
Problem
Stanton’s previous site didn’t match how they show up for their clients. It felt impersonal and disconnected, missing the warmth and trust that are central to their approach. I saw an opportunity to bridge that gap and create a digital experience that felt more human and welcoming right from the first visit.
Solution
I reimagined the site to bring clarity and connection forward. Personable photos and thoughtful, straightforward copy replaced cold, generic elements. The design feels soft and easy to navigate, encouraging visitors to explore and take the next step. The new site now reflects Stanton’s values and makes their client-first philosophy feel tangible and real. This work shows my strength in creating experiences that not only look good but also build meaningful relationships.
