Company:
Velveteen Videos
Year:
2025
Duration:
1 month
Overview & Role
Velveteen Videos needed a digital presence that matched the sophistication and artistry of their work. I designed and developed a cinematic website that showcases their expertise in motion graphics and animation, while also creating a companion video gallery platform. The gallery mimics the familiar simplicity of YouTube, giving clients an intuitive and accessible way to view and engage with the studio’s portfolio.
Problem
Before this project, Velveteen’s work was difficult to browse in a meaningful way. Their site lacked a clear, elegant structure and did not reflect the level of refinement or creativity present in their video projects. For prospective clients, navigating and watching project reels felt disconnected from the experience of working with the studio. They needed a thoughtful and seamless way to explore the full depth of the company’s capabilities.
Solution
The new website presents Velveteen’s brand and portfolio in a clean, immersive environment that feels both cinematic and easy to navigate. Every touchpoint, from motion design to typography, was carefully considered to elevate the presentation without adding unnecessary complexity. Alongside the main site, the companion video gallery offers a focused space for viewing and sharing project reels, making it simple for clients to explore past work. Together, these two experiences reinforce Velveteen’s reputation for precision and creativity while creating a more fluid and client-friendly way to engage with their body of work.
