Company:
FilmHedge
Year:
2025
Duration:
2 Months
Overview & Role
As Lead Product Designer, I led the MVP for FilmHedge’s AI-powered financing dashboard, taking the product from problem definition through to developer-ready delivery. I was responsible for the design system, user journeys, interaction design, stakeholder workshops, and usability testing—ensuring we solved for clarity in a highly complex, data-driven space.
Problem
Hollywood film underwriting is high-risk and slow-moving, with financial decisions dependent on fragmented datasets. Investors and producers needed a way to quickly synthesize film-specific risk factors, align on distribution viability, and unlock faster funding. Speed, clarity, and confidence were all missing from the existing process.
Solution
I designed a clean, intuitive dashboard that consolidated critical data and surfaced AI-generated risk insights. Through thoughtful information hierarchy and interaction design, I enabled underwriters to make faster, more informed decisions without sacrificing nuance. The MVP launched with FilmHedge continuing to finance ~10% of Hollywood films, and was key in reducing decision time and improving investor confidence.
